The 3 Musts for Building an Outstanding Website
It’s no secret – your website design can make or break your business online. If your website is littered with design errors, your potential customers may not view your company as trustworthy, which could lead to a significant loss of business. So, whether you’re starting from scratch or revamping your existing site, it’s crucial to avoid the common design pitfalls to ensure that your business stands out online.
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It’s no secret – your website design can make or break your business online. If your website is littered with design errors, your potential customers may not view your company as trustworthy, which could lead to a significant loss of business. So, whether you’re starting from scratch or revamping your existing site, it’s crucial to avoid the common design pitfalls to ensure that your business stands out online.
By sidestepping website design errors, you can significantly enhance your online presence, attract more visitors to your site, and ultimately drive sales and improve your bottom line. Some of the most common design mistakes to avoid include slow-loading pages, cluttered layouts, poorly-chosen color palettes, and non-responsive design. By having a well-designed website, you can win over the trust of your audience, establish your brand identity, and achieve your business goals online. Remember…
Your website is your digital storefront, and it’s the first impression many customers will have of your business.
So, take the time to invest in your website design, and you’ll see the benefits in increased traffic, engagement, and sales.
Prioritizing Mobile-Responsiveness on Your Website
In today’s digital landscape, navigating the internet can be a complicated journey.
With individuals hopping between devices to access the web from smartphones, tablets, laptops, desktop computers, TVs, and even smartwatches, it is crucial to ensure that your website looks great on screens of all shapes and sizes to provide a satisfying user experience. This is why having a website with responsive design is so important.
Google Favours Mobile-Responsive Websites
In recent years, it has become increasingly apparent that Google has shifted towards a “mobile-first” approach. With more users searching the internet on mobile devices than ever before, it is essential that websites are easily accessible and responsive to any device. Google’s primary goal is to provide valuable and accessible content to users, and as such, the algorithm is designed to favour sites that meet these criteria, by being responsive and user-friendly.
Having a website that is mobile-friendly can significantly impact your search engine ranking, as it improves the user experience and accessibility for all users, regardless of device. By ensuring that your website design is responsive and tailored to different devices, you can improve your website’s ranking on Google and attract more traffic to your site.
While it’s true that mobile devices generate the majority of online traffic, desktops are still a close second. A responsive design enables you to cater to both worlds and reap the benefits of both. It maintains the integrity of your website’s content while adapting it to fit the specifics of different devices, resulting in a more user-friendly experience. This ensures that your website content can render fittingly across all devices, making it simpler for visitors to engage with and enjoy your site.
Embrace the ‘Mobile-Comes-First’ Mentality
When creating a new website, it’s important to prioritize the mobile experience by adopting a mobile-first approach. This involves designing the initial layouts to look great on smaller screens and scaling up the design for larger devices once it’s complete. By prioritizing mobile responsiveness, you can ensure that your website is accessible to the majority of users who browse on their mobile devices.
Starting with a mobile-first approach also allows for more efficient design decisions. By designing for the limitations of a small screen, you are forced to focus on the essential elements of your website, leading to a cleaner and more streamlined design. This can improve the overall user experience on all devices, as users will be able to quickly find what they are looking for without getting lost in cluttered design.
Failing to implement a responsive design could mean turning away a significant piece of the 4+ billion individuals that prefer scrolling the web on their mobile devices.
Incorporating a mobile-first approach into your website design process is a smart decision that can help you create a website that is optimized for all devices. By focusing on the mobile experience first, you can ensure that your website is accessible to the majority of users and create a more efficient and streamlined design.
Emphasizing User-Navigation and Accessibility
Providing great user experience to your website visitors is crucial to keep them engaged — responsive web design ensures that websites are faster, more accessible, and easier to navigate. With responsive design, users can quickly find the information they are looking for, leading to higher engagement and retention rates.
Incorporating responsive design into your website can also help to improve overall user satisfaction. By creating a website that is optimized for all devices, you provide a seamless experience that users will appreciate. This, in turn, can lead to improved brand loyalty and increased customer retention rates.
A Responsive Site Means Customers on a Silver Platter
Having a responsive website is essential for businesses. It can increase website traffic, improve lead generation, and ultimately lead to increased sales. With more and more users accessing the internet from mobile devices, businesses that don’t have a responsive website risk losing potential customers and falling behind their competitors.
Are you willing to lose out on potential customers because of a poorly built website?
Responsive websites have become a critical aspect for businesses in today’s digital age as they can significantly enhance website traffic, lead generation, and ultimately result in increased sales. The benefits of a responsive website are plentiful, from increased website traffic and lead generation to higher conversion rates and revenue.
A well-developed website is not just an option, but a necessity for businesses looking to stay in the competition.
Now, It’s Time to Tie in a Fully Designed Website
Imagine strolling through the populated streets of downtown Vancouver, and you come across a brand new clothing boutique with a creatively designed window display. The storefront is attractive, conveying a story with a striking backdrop and unique designs that capture your attention. However, in another circumstance, you pass by a Hudson’s Bay, and guess what? Nothing catches your eye.
Just like a storefront’s window display, your website is your digital storefront, and it’s crucial to make it stand out. Your website must reflect your brand’s identity and have a unique feel. One of the significant errors businesses make is selecting a pre-made website template and not customizing it. By going for a generic template, you risk getting lost in the crowd and not leaving an impact on potential customers.
It’s worth noting that your website is usually the first interaction potential customers have with your business. As such, it’s critical to make a lasting first impression by creating a responsive website that accurately represents your brand and engages your audience. An efficiently designed website can drive website traffic, improve lead generation, and ultimately lead to increased sales, delivering an excellent return on investment for your business.
Finding the Right Look for Your Website
When it comes to designing a website or developing a brand, finding the right design is all about first identifying your business’s core values and building upon them. Your website design should align with your business’s mission and values to create a cohesive and unique brand identity. By doing so, your website will have a consistent and memorable look and feel that resonates with your customers and potential clients.
Designing a website involves a wide range of factors that can influence its overall look and feel. This includes choosing the right colour scheme, typography, layout, images, and graphics. These elements should all work together to convey the message of your brand and communicate your business’s values and mission. For example, using a bright and playful colour palette can work well for a children’s toy company, while a sleek and modern design may be more appropriate for a tech startup.
Maximizing Your Business’s Online Reach with a Beautiful Website
To wrap it all up — it’s clear that website design is a critical component for any business looking to establish a robust online presence.
The impact of a poorly designed website cannot be overstated as it can significantly undermine your online credibility and result in lost opportunities. Therefore, prioritizing mobile responsiveness, user-navigation, and accessibility are fundamental in creating a website that is optimized for all devices, user-friendly, and appealing to potential customers.
By integrating creativity and functionality into your website design, you can distinguish yourself from the competition and improve your overall online presence. Always remember that your website serves as your digital storefront, and investing in its design can yield increased traffic, engagement, and sales. In a world where first impressions matter, a well-designed website is the difference between success and failure. So, take the time to create an outstanding website that accurately represents your brand and leaves a lasting impression on your audience.
Utilizing AI-Generated Content Properly to Perform Effective Copywriting
With technology evolving daily, industry leaders are finding that AI utilization is one of the best methods for quickly developing compelling ad copy, blog articles, website copy and other material that involves finding the best data available, efficiently. But when is it not the right choice for your copywriting?
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Imagine buying a new puppy but struggling to control its constant, endless barking. To make things worse, you live in a poorly-built apartment building with no concept of “quiet.” Your neighbours have been complaining about the noise, and you can’t focus on your work. Desperately searching for a short-term solution, you turn to Google.
Would you prefer to read a text-heavy article filled with generic tips and tricks, adding to your stress? Or would you rather read a personable blog post from a more experienced dog owner who faced the same problem and found a solution? Chances are, you would prefer the latter.Reading from someone who has been in your shoes and has firsthand experience is more valuable than reading from a robot pulling information from various sources and creating a lengthy article.
On the other hand, now imagine you’re a local marketer, trying to develop your skills and business in the copywriting field. You’re trying to scale your growth as much as possible as living expenses rise in Vancouver, but realize there’s only 24 hours in everyday — and you’re working, ALL OF THEM (it seems). Hopelessly, you find that you’re busy 24/7 with your current client base, but need that extra money in order to actually live.
By introducing an AI-assistant into the copywriting process, you no longer have to spend as much time as you normally do, creating and editing copy.
An AI assistant can take in human input, like keywords and section headings, and use that data to quickly produce initial drafts of text — this could include blog or article copies, product descriptions, newsletters or documentation — anything a writer might need. This means writers, like you, can have more time to focus on designing the tone and optimizing the text for quality without having to slog through grueling hours of writing. Ultimately, the goal is for an AI content generator to minimize effort while still producing a high quality. If it can do that for you, the team at Big Fish Creative thinks it’s definitely worth exploring.
How AI-Generated Content Can Make You More Efficient as a Copywriter
AI assistants, like ChatGPT, Jasper, and Bard produce results based on user-provided input. It’s not magic, but it is definitely an interesting, intricate concept. AI writing assistants undergo training with various types of real-world data, over and over. Through this learning process, they become more proficient at generating output that sounds natural. As AI tools receive information from humans, the output they produce is also human-like. Similar to how human writers research existing content to create new content, AI content tools scan the internet for existing content and gather data based on user instructions. They then process the information and produce fresh content as output.
AI can be used to quickly develop compelling ad copy, blog articles, website copy and other material that involves finding the best data available, efficiently.
Since AI has been trained to scan the internet for real-world data and focuses on finding the most well-fitting and attractive data for you, the user, it’s quite handy to utilize this type of material for time-consuming projects, such as copywriting or marketing. AI is also great at harnessing the best SEO (Search Engine Optimization) content for your niche/business. Every day, AI crawls the internet on behalf of users, retrieving information ranging from industry research to original user-generated content that can accurately reflect their message.
This means that the daunting task of hefty content creation, becomes substantially quicker and simpler when done through AI. Rather than spending hours researching and editing written materials, harnessing this technology makes it possible for content creators to deliver high-quality, attractive material in a fraction of the time with perhaps even greater info accuracy.
However, There’s a Lack of Originality with AI-Generated Content
With the number of people using AI for work or leisure continues to increase, the data and information retained by AI systems also develops at an exponential rate. Additionally, the AI tools retain the voice and style of the user-given input text, allowing AI to generate outputs that sound more human-like than ever thought possible. As AI continues to be utilized, the information retained will progressively build, making it a powerhouse for information, copywriting, and many other things data-focused.
For example, if you ask an AI writing tool to create marketing copy related to selling real estate, it will search its collection of info gathered from millions of relevant websites. By using this data, the algorithm can predict the next word that should appear in the output sentence. This prediction technique ensures that the output isn’t at risk of plagiarism, making the content highly unique.
However, the limitation of artificial intelligence content writing lies in its inability to create something entirely new — it’s limited by the data stored in its neural network. Therefore, AI struggles to generate content that includes a lot of recent information, such as financial news or stock updates, or topics that have yet to be covered online. Also, when original and unique copy is necessary to rank (on Google and other search engines), AI content writing may fall short.
Finding Your Voice in Copywriting and Marketing Copy
When it comes to creating a strong connection with your audience, the tone of voice you use is just as important, if not more, than the content you are delivering. Studies have shown that 65% of consumers believe that a brand’s tone of voice is a key factor in building an emotional connection with the company.
Your tone of voice can help to convey your brand’s personality and values, and can ultimately shape how your audience perceives your company.
While the content you produce may be informative and valuable, the tone of voice you use can be the deciding factor in whether your audience engages with and retains your message. Your tone of voice is essentially the attitude or style with which you deliver your content, and can range from formal and professional to casual and conversational.
By utilizing a quality tone of voice throughout your content, you can help to establish a strong brand identity, build trust with your audience, and help encourage them to take action.
In summary, while the quantity of content you produce definitely counts (even more so on social media platforms such as Tiktok or Instagram), it’s your tone of voice that can truly resonate with your audience and help to build a lasting emotional connection with your brand. By carefully crafting and consistently using a tone of voice that aligns with your brand’s personality and values, you can create a powerful tool for engaging and connecting with your audience.
When and Where to Utilize AI-Generated Content for Your Business
Artificial intelligence has proven to be highly efficient in producing certain types of content that do not require human insights, opinions, or creative inputs. For example, data analysis, factual content pieces, and SEO-driven articles can take hours for humans to write, while an AI system can compile and publish the information within seconds.
By utilizing AI, you can effectively reach a larger audience with a much higher quantity of still fairly good quality content.
According to Tyler Bishop, the CMO of Ezoic, “AI can perform slightly worse than humans, but it can complete the task at scale, much faster than humans.” Although AI has its limitations, it can still be an invaluable tool for creating content, especially when used appropriately.