When strategizing our approach for creative design projects with long-standing, established brands, it has always been imperative for us to ensure our campaigns express an undeniable element of warmth for prospective consumers, without alienating veteran customers — this was the driving force behind the strategy and success of our creative design work for UFC Gyms.

Creating a digital marketing campaign is easy — the real challenge is implementing an effective omnichannel strategy that resonates with consumers. Knowing this, we designed a user experience that leveraged the community of UFC Gyms’ like-minded fitness enthusiasts, ultimately communicating the competitive advantage of training with UFC Gyms to drive lead generation and membership acquisition.