In 2019, after a collective 20+ years in the financial sector, Jordan and David set out to address the intensifying state of the lending and financing industry for consumers. Determined to compete in Greater Vancouver’s mortgage brokerage market and provide Canadians with the solutions they deserve, they formed Leap Financial — and to help create the platform they had always envisioned, they came knocking on our door!
Navigating the personal lending industry was a new and niche market for Big Fish Creative. We began by conducting extensive market research to measure, analyze, and truly understand the brokerage market, before taking a deep dive into creating Leap Financial’s digital dominance.
Our team worked closely with the Leap Financial team to develop a website focused on generating qualified leads. The mortgage leads market holds the second-highest CPC above of all industries, and the BFC team was able to design a pathway and digital strategy to help take Leap Financial directly into an industry-leading position. What was once a $1,500 starting ad spend to “test the market out” has since grown into a monthly budget that’s well into the 5 figure range — driven by industry-leading cost per acquisition metrics and phenomenal lead quality.